The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Aqua
Agency: TBWA\ESPAÑA / Madrid
Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Duel
Agency: TBWA\ESPAÑA / Madrid
Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Old Lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Elephant
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moulds
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Red Sox Congrats
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball
Agency: BBDO Argentina / Vicente L?pez
Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN
Agency:
Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax
Agency: FCB Johannesburg / Johannesburg
Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand
Agency: Giovanni, FCB / São Paulo
Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators
Agency: Jung von Matt AG / Berlin
Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar
Agency: Leo Burnett Company / Chicago
Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign
Agency: Scholz & Friends / Hamburg
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Agency: TBWAG1CHAMPS ELYSEES / PARIS
Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado
Agency: Y&R Chicago / Chicago
Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Insane Tailors
Agency: M&C Saatchi Sydney / Sydney
Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Singing in the rain
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2005 Advertising Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Sony Computer Entertainment
Title:
Aqua
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05130A
Award:
2005 Advertising Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Sony Computer Entertainment
Title:
Duel
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05131A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old Lady
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05132A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05133A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Elephant
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05134A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05135A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Moulds
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05136A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Red Sox Congrats
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05137A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05138A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05139A
Award:
2005 Advertising Merit Award
Agency:
BBDO Argentina / Vicente L?pez
Client:
Nike Argentina SA
Title:
Control the ball
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05140A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cut Outs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05142A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05143A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05144A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Motoing Course
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05145A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05146A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05147A
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Fingerprints
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05148A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05149A
Award:
2005 Advertising Merit Award
Agency:
Client:
LE BARRAN
Title:
LE BARRAN
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05150A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05151A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05152A
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Sonovision Recording Studios
Title:
Whip, Slap, Wax
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05154A
Award:
2005 Advertising Merit Award
Agency:
Giovanni, FCB / São Paulo
Client:
Fenda Seguros
Title:
Sand
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05155A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Junge Karriere
Title:
Predators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05157A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Cort Guitar
Title:
Guitar
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05158A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Amusement Creation Co.,Ltd.
Title:
Dream World
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05159A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05160A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Polaroid
Title:
Believe Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05161A
Award:
2005 Advertising Merit Award
Agency:
TBWAG1CHAMPS ELYSEES / PARIS
Client:
NISSAN
Title:
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05162A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Apparel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05163A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05164A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05165A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Travel Channel
Title:
Hunter-Snake-Tornado
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05166A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Sydney / Sydney
Client:
Herringbone
Title:
Insane Tailors
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
05088A